There is a strong relationship between events and the local area, as their effects have a significant impact on tourism and economic flows. Brent Ritchie, an expert in tourism management, defines a major event as ‘an important event, organised once or several times, of limited duration, which serves to increase awareness, image and the economy of a tourist destination in the short and/or long term.’ An event is defined as such if it has economic, social and cultural value and if its effects continue over time. Rossella Celebrini Events is a brand whose mission is to organise exclusive events and weddings in the islands of the Tuscan Archipelago and in Tuscany.