“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.

Coco Chanel

Fashion is a perpetual wave that never stops its way. It would be interesting to look through wedding trends around the world, to browse the habits and traditions of peoples living at the opposite ends of the globe that are still closely linked to their roots. This cannot be said of Italian society, which is more keen on the latest trends, and follows them in total awareness. Not by chance, also when it comes to weddings, while keeping its traditions alive, Italy has been influenced by foreign trends, in particular from the United States. First of all, the introduction of the figure of the wedding planner, who translates the tastes and expectations of the bride and groom, who ever more frequently ask for a specific style in vogue at the moment, such as shabby chic style, boho chic style and green style, or even ecological1. Besides the wedding planner, from the US we have ‘inherited’ and further developed a whole series of new items to customize the event, making it more special: cake topper, wedding favors, tableau de mariage, the rite of sand, bridesmaids, photo booth, rum and cigar corner, trashing the dress. These words are now part of the common language of every couple, in particular of those who surf the boundless world of Pinterest, Instagram and Facebook, and of those who chat in forums and theme blogs, looking for hints and new ideas.

This ‘aggressive’ entrance of social networks into our lives has determined a true ‘social mania’, from which marriage does not escape. Choosing an original and unique hashtag that includes the names of bride and groom and that it is easy to remember is a fun way to gather all the photo shoots, selfies and images of a memorable day. And, so, the wedding universe becomes a continuous discovery of all those fashion trends that add uniqueness and originality to the event. Luckily, nearly all couples interpret the Big Day in their own personal way, choosing what most suits their feelings and moods from the surge of novelties that let their imagination run wild. The most common tendency, though, is to honor traditional wedding canons, adding that pinch of originality, fun or color to make it out-of-the-ordinary. Over the last few years, the common element in nearly all weddings is to entrust the organization to a wedding planner. This professional figure certainly plays an important and fundamental role for the success of the event, assisting the couple from their very first encounter and putting forward suggestions that will contribute to make the wedding day exceptional and scenographic, studying it as if it were a made-to-measure dress. Choosing from the latest glamourous trends from the US, some wedding planners will focus on researched and exclusive proposals, for example a rum and cigar corner, an original layout for the tableau de mariage, a bespoke and valuable cake topper. Others, instead, will target on relieving the couple from the stress of the organization, so that the bride and groom are allowed to fully live and enjoy the day of their lifetime. One of these latest trends is actually the trashing the dress, literally ‘destroy the bridal gown’…

If tradition imposes that the wedding dress be conserved almost as a relic, it goes without saying that fashion does not always meet tradition. The trashing the dress is a photo service shot the day after the wedding, when the newlyweds are immortalized in stunning locations, like a beach, in the countryside, or any other suggestive place. The bride puts on her wedding dress again like any other garment, without caring if it becomes stained, or even worn and torn… The ultimate goal is to obtain an unforgettable and unique photo shot! For a summer wedding, the ideal set is undoubtedly the beach. This is what Giada and Luca went for. They chose to crown their love dream in October on the wake of tradition but with an eye open on the latest American trends, like the photo booth and the trashing the dress. Aided by a wedding planner, their wedding was held in Marina di Campo: the religious ceremony was solemnized in the Church of San Gaetano, while the reception was organized in a renowned restaurant on the beachfront, before a breathless scenario. Tradition was not betrayed, and the most intimate moments of the newlyweds were immortalized, when they communicated with the beautiful, and ever more rare, language of love of times gone by. Their portraits of great pathos were followed by a jubilee of joy and happiness, crowned by a warm October sun whose evening autumn light embraced Marina di Campo. The innovation, the following day, prevailed and rendered their love covenant spectacular against backgrounds of stunning beauty. Tradition and innovation, a perfect blend to dress emotions with brand New!

1 Shabby chic style: worn out, tattered yet with a touch of understated class This is the literal meaning of the term. Yet, a shabby chic style has nothing to do with a worn-out appearance, quite the contrary. Everything is researched and even the tiniest of details is crucial. Nothing is left to chance. It is one of the most glamourous trends in vogue that relies on and enhances vintage items and décors.
Boho chic refers to bohemian lifestyle. Free and anti-conformist. A boho chic wedding is a bit hippy and gypsy, with refined and eco-sustainable details. It turns to nature and life out in the open. It is the ideal choice for a bucolic wedding held in the countryside, perhaps in a farm-holiday resort. Nature, colors, and freedom…these are the key words.
Green style stands for an ecological wedding in all of its forms, from a country chic to a green wedding. It is increasingly popular also in Italy, where the attention to ecological sustainability is growing, besides being viewed as glamorous. Farm-to-Fork menus, ecological fabrics, wooden décors and, of course, a reminder of nature, all rigorously in the color green.