My story began with “Minerva”. A story that turns 20 this year. A slice of life dotted, at the beginning, with many uphill roads. An intersection, however, always illuminated and “blessed” by an irrepressible passion that has characterized my career path and has represented the essence of my life: an ambition constantly driven by the desire to reach important heights, continually putting myself to the test. I have always loved bringing projects to life and giving meaning to what I create. It is no coincidence that I am a pianist and that I chose a course of studies in Entertainment Organization and Economics from the University of Bologna (D.A.M.S. Degree Course – Disciplines of Art, Music, and Entertainment), where I graduated in 1999 defending a thesis on Managerial and Administrative Aspects of Traditional Theater: the Teatro Verdi in Pisa. A goal accompanied by a professional training course for musical event organizers accredited by the Tuscany Region, during which I made the acquaintance of Sergio Miceli, biographer of Ennio Morricone, and Riccardo Bozzi, General Manager of the Teatro Verdi in Pisa in the nineties. They were two important men who fueled my thirst for planning, research, study, and who corroborated my belief that sacrifice is crucial for knowledge and for the achievement of beauty, harmony, ecstasy… But let’s go back to “Minerva”! After a wonderful post-graduate work experience that lasted two and a half years at the Tuscan Archipelago National Park, I found myself starting over with a clean slate. My employment contract had come to an end. In front of me was the unknown and a lot of fear. From a safe haven, that is a good regular job, to a leap into the void where everything had to be thought of and built, brick by brick. All I had to do was put my studies to good use and create something of my own that was exclusive, think of a name that represented me, and venture into the world of entrepreneurship. It wasn’t easy at all!